Privacy Policy

Last updated on July 26th, 2020

We at Alive (“the Company/We/Us/Alive”) are committed to protecting the privacy and security of your personal information. Your privacy is important to us and maintaining your trust is paramount. This Privacy Policy explains how we collect, use, process and disclose information about you. By using our website/app and affiliated services, you consent to the terms of our privacy policy (“Privacy Policy”) in addition to our Terms of Use. We encourage you to read this Privacy Policy regarding the collection, use, and disclosure of your information from time to time to keep yourself updated with the changes & updated that we make to this Policy. This Privacy Policy describes our privacy practices for all websites, products and services that are linked to it. However this policy does not apply to those affiliates and partners that have their own privacy policy. In such situations, we recommend that you read the privacy policy on the applicable site. Any capitalised terms not defined hereunder shall hold the same definition as provided under the Terms of Use.

1. Information we collect

The following information is collected by or on behalf of Alive
1.1 Information You provide us • When you start using the App Services, we ask you to provide certain information as part of the registration process, and in the course of your interface with the App. We will collect this information through various means and in various places through the App Services, including account registration forms, contact us forms, or when you otherwise interact with Alive including at customer support. • At the time of registration, we ask for the following personal information. Name (First Name, Last Name); Mobile Number; Email ID; Date of Birth • Pursuant to the services consumed by You from time to time, we may explicitly seek additional information including address, payment or banking information, credit/debit card details and any other governmental identification numbers or documents. You may choose to provide such information if you choose to use these services provided by the App. 1.2 Information created when You use our App Services • We collect information relating to your use of our website/app through the use of various technologies. This includes transaction details related to your use of our services including the type of services you requested, the payment method, amount and other related transactional and financial information. Further, depending on the rewards claimed by you we may also collect the order details, delivery information etc. Further, when you visit our website/app, we may log certain information such as your IP address, browser type, mobile operating system, manufacturer and model of your mobile device, geolocation, preferred language, access time, and time spent. We will also collect information about the pages you view within our sites and other actions you take while visiting our website/app. From time to time, during your use of the App Services, Alive may require access to certain additional information such as SMS & contact details, friend details, address, etc. Prior to accessing any such additional information, explicit consent shall be sought from the User. Please note that even after consent has been provided by User, we only read transactional or promotional SMS and do not open, access or read any personal SMS. • We also maintain some records of Users who contact us for support, for the purpose of responding to such queries and other related activities. However, we do not provide this information to any third party without your permission, or utilize the same for any purposes not set out hereunder. 1.3 Information We Collect from Third Parties • We may, on your consent, request certain third parties to provide information about you to further personalize your experience on our website/app, and provide certain services that cannot be accessed by all users of the website/app. • If you choose to link your social media accounts, phone contact and connect your email account or mobile no with Alive, we may access the said account for purposes including but not limited to getting addresses, friend lists, their contact details, your interests, etc. o Curate offers and rewards customised for you; o Provide an insight into your social life, outing(s) to ensure you are aware of your day to day outdoor activities and can make wiser decisions basis the same; and o Curate specific products and/or offer for you based on your interests and past behaviour. • Alive’s access to the email account/s is authorized through the email provider’s access mechanism. If you permit the Alive website/app to track your accounts, the Alive website/app will securely store account details and other collected information associated with your account, including your sign-in user name and authorisation tokens for tracked accounts. • You can choose to enable us to access one or more of your email accounts by explicitly consenting to each single account separately. Please note that your consent to any of the above is purely voluntary. • We do not open, read or access any personal e-mails. We hereby confirm that we do not access any other personal information. For the sake of clarity, Alive employs automated processes for accessing and analysing information provided by a User; where we may need to use our algorithm to access information provided by you. • We may receive additional information about you, such as information to help detect fraud and safety issues, from third party service providers and/or partners, and combine it with information we have about you. We may receive information about you and your activities through partnerships, or about your experiences and interactions from our partner ad networks.

2. How We Use the Information we collect

We may use, store and process the information provided by you to (1) provide, understand, improve and develop the App Services, (2) create and maintain a trusted and safe environment on Alive (such as complying with our legal obligations and compliance with our policies) and (3) provide, personalise, measure and improve our products & services. The information collected through different channels, allows us to collect statistics about our website/app usage and effectiveness, personalise your experience whilst you are on our website/app, as well as customize our interactions with you and also assist in business development to enhance and expand the scope of the App Services. The following paragraphs describe in more detail how we use your personal information. 2.1 Providing, understanding & improving App Services • Any information provided by a User will be used solely for creating and updating your Account, enabling you to book activities, get transportation and processing your transaction(s) or for any other purposes for which you have granted access to such information to us, based on your interaction with the Alive App. • To complete a financial transaction, we may share financial information (such as credit card details or other payment mode details) provided by you with authorised third-parties, for instance, our business partners, financial teams/institutions, or postal/government authorities involved in fulfilment of said financial transactions, if any. This does not include any information collected from e-mails. In connection with a financial transaction, we may also contact you as part of our customer satisfaction surveys or for market research purposes. When you book an activity, we may share your and other co traveller’s information with service provider and/or transport provider. • We may use the information collected to perform internal operations necessary to provide our services, including to troubleshoot software bugs and operational problems, to conduct data analysis, testing and research and to monitor and analyse usage and activity trends. We process this personal information for these purposes given our legitimate interest in improving the App Services. • In order to expand the scope of our App services, we may from time to time, seek additional information. Any such collection of additional information & documents shall be subject to an explicit & purpose specific consent sought from all Users. • We may use your personal information, created as part of payment services availed by you, to ensure that your access and use of payment services is in compliance with our legal obligations (such as anti-money laundering regulations). We may share such information, if required under due legal process, with our third party service partners and providers for a seamless experience for Users. 2.2 Safety, security and resolution of issues • We may use the information to create and maintain a safe environment and use the same to detect and prevent fraud, span, abuse, security incidents and other harmful activity. • We use the information we collect (including recordings of customer support calls) to assist you when you contact our customer support services to investigate & resolve your queries, monitor and improve our customer support responses. Certain online transactions may involve us calling you. They may also involve online chats. Please be aware that it is our general practice to monitor and in some cases record such interactions for staff training or quality assurance purposes or to retain evidence of a particular transaction or interaction. • We intend to protect your personal information and to maintain its accuracy as confirmed by you. Alive implements reasonable physical, administrative, and technical safeguards to help us protect your personal information from unauthorised access, use, and disclosure. For example, we encrypt all sensitive personal information such as credit card information when we transmit such information over the internet. We also require that our suppliers protect such information from unauthorised access, use, and disclosure. • We blend security at multiple steps within our products with state of the art technology to ensure our systems maintain strong security measures. The overall data and privacy security design allows us defend our systems ranging from low hanging issue up to sophisticated attacks. • We are committed to protecting your data as if it were our own.. If you are a security enthusiast or a researcher and you have found a possible security vulnerability on Alive products, we encourage you to report the issue to us responsibly. You could submit a bug report to us at with detailed steps required to reproduce the vulnerability. We shall put best of our efforts to investigate and fix the legitimate issues in a reasonable time frame, meanwhile, requesting you not to publicly disclose it. 2.3 Sharing & Disclosure of data with Third Parties • As required by law, at times we might be required to disclose your personal information including personal, transactional and financial information to relevant authorities. In some cases, when we believe that such disclosure is necessary to protect our rights, or the rights of others, or to comply with a judicial proceeding, court order, or legal process served on our website/app we would share such information pursuant to a lawful request from law enforcement agencies. • Subject to explicit and prior consent from a User, we may use information created by your use of our App services, not including information collected from other sources such as service providers, social media, etc. for marketing purposes. This consent is purely voluntary and you may at any time choose not to receive marketing materials from us by following the unsubscribe instructions included in each e-mail you may receive, by indicating so when we call you, or by contacting us directly. Further, if you want to remove your contact information from all our lists and newsletters, please click on the unsubscribe button on the emailers or send an email request to • Subject to explicit and prior consent from a User, we may disclose certain information that is created by your use of our App services, not including information collected from other sources such as social media, etc. to other affiliate entities and partners that are not acting as our suppliers or business partners. For the sake of clarity, Alive does not sell or lease such information. • Some of our campaigns/programmes/related events may be co-branded, that is sponsored by both the third parties and us. If you sign up for such campaigns/programmes/related events, please note that your information may also be collected by and shared with those third parties. We urge you to familiarise yourself with their privacy policies to gain an understanding of the manner in which they will handle information about you. • Alive does not deliver third party online advertisements on the website/app but we may advertise our activities and organizational goals on other websites/apps. We may collaborate with other website/app operators as well as network advertisers to do so. We request you to read and understand such concerned third party privacy policies to understand their practices relating to advertising, including what type of information they may collect about your internet usage. No personal information is shared with any third party online advertiser or website or app as part of any such activity. Alive does not provide any information relating to your usage to such website operators or network advertisers. • During your use of the App services, you may come across links to third party websites/apps that are not affiliated with Alive. Alive is not responsible for the privacy practices or the content of those other websites, or for any acts/ omissions by such third parties in the course of your transaction with them.

3. Account Deletion

We provide all our Users an option to request the deletion of his/her account or the complete account through the support section on the Alive App. Following such request, we delete all such information related to the specific card/account including but not limited to profile information, transaction details, reward details, referrals details, booking details, etc. that we are not required to retain. In certain circumstances, we may be unable to delete your account, such as if there is any outstanding dispute or unresolved claims pending on your account. However, upon resolution of the issue preventing deletion, the information is immediately deleted and can’t be recovered thereafter. Please note that we may retain certain information if necessary for our own legitimate business interests such as fraud prevention and enhancing users’ safety and security OR to fulfil our legal obligations and compliance. Users also have the option to request for an account deactivation instead. This will temporarily block user access to Alive App until they send a re-activation request on and successfully re-activate their account.

4. Cookies

We use data collection devices such as “cookies”, etc. on certain parts of the App to help analyse the App Services, user interaction with the App, measure promotional effectiveness, and promote trust and safety. For the sake of clarity, “cookies” are small files placed on your device hard-drive/storage that assist us in providing the App Services. Please be informed that Alive offers certain features via the App that are only available through the use of a “cookie”. We also use cookies to allow you to enter a particular password less frequently during a session. Cookies also help us obtain information that assists in curating the Services more targeted to your interests. You are always free to decline our cookies if your device permits, although in that case you may not be able to use certain features on the app and you may be required to provide a password more frequently during a session.

5. Changes to Privacy Policy

Alive reserves the right to change this policy from time to time. Any changes shall be effective immediately upon the posting of the revised Privacy Policy. We encourage you to periodically review this page for latest information on our privacy practices.

6. Privacy Questions and Access

If you have questions, concerns, or suggestions regarding our Privacy Policy, we can be reached using the contact information on our “Contact Us” page or at In certain cases, you may have the ability to view or edit your personal information online. In the event your information is not accessible online and you wish to obtain a copy of particular information you provided to Alive, or if you become aware the information is incorrect and you would like us to correct it, please contact us immediately. Before Alive is able to provide you with any information or correct any inaccuracies, however, we may ask you to verify your identity and to provide other details to help us to respond to your request. We will contact you within 30 days of your request.